In a Pioneering Campaign, Boston’s New Age Strong Commission Takes on Ageism

“Public officials and business leaders across the country are recognizing ageism as a problem, but few organizations are taking it on in such an explicit way, said Nora Moreno Cargie, president of the Tufts Health Plan Foundation in Watertown, one of those who got an advance peek at the multimedia campaign.

“Boston is cutting-edge on this issue,” Moreno Cargie said. “This issue is being talked about around the country, but Boston is taking it to the next level. They’re showing the people who break the stereotypes. It’s understanding that, as diverse as we are as a society, older people are also diverse.”

Moreno Cargie said she hopes Boston’s campaign can be imitated by other cities. “With a small budget and a big vision, this is a model that can be taken nationally,” she said.”