Type of Content: News

Subtype: Website Post

Resource Title: How Ads Do a Terrible Job Portraying Older Adults

Publication Title: Next Avenue

Publish Date: July 14, 2020

One reason there’s so much ageism in ads: the advertising industry is disproportionately populated by young people. The average age of agency employees: 34. Because so many of the people working in marketing have never been older, they often don’t know what to make of older customers.

So, what could help change things?

How Ads Do a Terrible Job Portraying Older Adults

Resource URL: https://bit.ly/2E64QK1