Type of Content: News
Subtype: Website Post
Resource Title: How Ads Do a Terrible Job Portraying Older Adults
Publication Title: Next Avenue
Publish Date: July 14, 2020
One reason there’s so much ageism in ads: the advertising industry is disproportionately populated by young people. The average age of agency employees: 34. Because so many of the people working in marketing have never been older, they often don’t know what to make of older customers.
So, what could help change things?
Resource URL: https://bit.ly/2E64QK1