Type of Content: News

Subtype: Newspaper or Magazine Article

Resource Title: AARP Partners with Getty Images to Make Aging Cool

Publication Title: Fast Company

Publish Date: September 23, 2019

The overarching goal in creating more inclusive images, ads, and campaigns is to target a lucrative and growing market. According AARP’s Longevity Economy 2016 report, people 50 and older generate $7.6 trillion in annual economic activity. And it’s only growing from there. By 2032–when the oldest millennials turn 50–this market is expected to drive more than half of the U.S. gross domestic product.

AARP Partners with Getty Images to Make Aging Cool

Resource URL: https://bit.ly/3ibXC6H